With Heart and mind – asambeauty is using the Realperson® Chat Suite by optimise-it
Cosmetics firm asambeauty, known for its first-class care and beauty products, has been using Realperson® Chat Suite since early November. In this way the family-owned Bavarian company hopes to provide its online shop customers with even better and more personalised advice.
“Advising customers is important to us, especially in our online shop, to make sure that each one receives the right product,” explains Mario Matkovic, Customer Care & CRM Team Lead at asambeauty. “In this respect, adding live chat is a logical and purposeful step in being able to offer our customers an even better service.”
Working with the optimise-it project team, requirements were defined first, and Realperson® Chat Suite was configured to the CI and specific needs of asambeauty. Then the Chat Lab agents received extensive training on asambeauty products so that they could deliver the best possible advice via live chat.
“During product training we were able to familiarise ourselves with asambeauty’s products and its philosophy,” says Laura Schnasse, Service Manager at optimise-it. “We were able to try out the products thoroughly and get to know them well. This allows us to give asambeauty customers the best possible support.”
The combination of technology, specialist knowledge and product enthusiasm is the ideal mix for increasing the conversion rate and customer satisfaction in the long term.
Online beauty platform asambeauty offers care products from the exclusive brands M. Asam, FLORA MARE, 4EverYoung, Le Parfumeur, ahuhu organic hair care, Youthlift and DMC. Under the tagline “You’re beautiful”, it has a range of premium care products available to suit all ages and needs. Effective, high-quality care products for people with the highest expectations – this is the standard for asambeauty’s care and cosmetics range. All products are made in Germany – from development in the in-house lab to production.