WhatsApp releases official business API

The new official WhatsApp Business API interface for large enterprises is now available, having been released on 1 August. WhatsApp and Facebook are now finally opening up avenues to professionalise the world’s largest and most important messaging channel. optimise-it welcomes the decision as many of our customers in a wide range of industries already use the wide-reaching messenger and its Realperson® Chat Suite integration together with optimise-it’s expertise.

The official interface opens up further opportunities and potential for optimisation with regard to using the messenger in customer communication. WhatsApp has more than 1.5 billion users, making it the leading communication channel in today’s society. Take advantage of its enormous reach, boost your online sales and optimise your service processes.

We are excited about expanded capabilities for use in customer communication with the official WhatsApp Business solution.