Use Cases: Messaging Services for Marketing & Customer Service

“WhatsApp and Facebook Messenger as a communication channel for businesses” – the idea has long been more than a wish for many firms. Every decision-maker naturally wants their customer service to be at the cutting-edge for their industry, and many companies rely on the great reach and mobile flexibility of these messengers to facilitate customer access to expert advice. These mobile communication methods particularly appeal to young audiences as, unlike telephone calls, there are no long queues involved and users can get their questions answered while they are out and about. The following pages show you what companies have already successfully integrated the two messengers into their customer service:

Facebook Messenger examples: click here