Deutsche Telekom embraces WhatsApp

Almost every week sees articles appearing about the continued growth of WhatsApp in private and professional life. Now Deutsche Telekom is the latest corporation to signal the importance that WhatsApp has for digital customer communication.

“We are taking our content to the places that people already use for finding information and communicating“, says Philipp Schindera, head of corporate communications at Deutsche Telekom. “More than 35 million people in Germany use WhatsApp, and on higher quality smartphones the service has reached almost one hundred percent coverage (…)”.