BASF Connected Minds: Carrer Chat

For the past several months, BASF – the world’s largest chemical corporation – has pursued an innovative chat strategy in the human resources sector. Unlike others in our customer base who implement chat primarily to increase sales performance or reduce service costs, BASF offers potential applicants a direct communication channel to existing employees under the title “Connected Minds”. More information is available on the BASF careers website or from bowencraggs.