Finally! Marketing managers can breathe a sigh of relief as last week saw the long-awaited introduction of end-to-end conversation encryption by WhatsApp. From now on, WhatsApp can no longer access the contents of a chat. All text, images and videos are automatically encrypted and securely stored. Many social media, service and marketing managers have found the privacy issue to be a major headache with using the popular messenger for corporate and customer communication. The new feature removes this concern. Creative strategists are now needed to design exciting company use cases.
optimise-it GmbH has added the new privacy feature to its WhatsApp solution for businesses. A free online demo of the functionality can be arranged at any time. optimise-it is also happy to help companies design use cases.
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