Added sales value: increase your revenue with live chat!

Even the best website will be no use to a company if it fails to turn site visitors into company customers. This makes it important to implement a valid live chat tool that provides customers with advice, actively guides them through the web shop and assists them with questions or problems they may have during the order process. Realperson® Chat Suite increases the cross-selling potential of websites/web shops by up to 40%.
A detailed analysis of live chat logs allows companies to qualitatively evaluate feedback from their consumers. Not only does this evaluation help acompany to constantly improve the sales section of their website, but they also receive extensive marketing insights about their products, services or competitors from a consumer perspective, which is a real benefit to their business.

Reduced dropout rate through live chat

When Realperson® Chat Suite – the live chat solution from optimise-it – is placed on pages in the order process, users have access to a real-time service channel that also prevents the need to switch media. The dropout rate for users who have chatted to a customer adviser is more than 80% lower than for users with no chat contact!

Increased basket value through live chat

Realperson® Chat from optimise-it facilitates the provision of expert advice in real time. This gives customer advisers the opportunity to steer users towards higher priced alternatives (up-selling) or additional products (cross-selling) through live chat. Users who have chatted to a customer adviser have a 30% higher basket value than users with no chat contact.

Increased conversion rate with live chat

The conversion rate is calculated from the number of chat conversations in relation to the total number of transactions (orders) generated via live chat. On average, Realperson Chat from optimise-it achieves a conversion rate of more than 20% (depending on industry).

Key marketing insights

The Realperson chat database is available for simple keyword searches and also for complex semantic analysis. This makes it possible to filter out potential custo
mers’ key needs and interests and use these in a live chat.

About optimise-it GmbH

optimise-it GmbH has spent more than 15 years developing highly dynamic enterprise-level chat and messaging platforms and released the first professional WhatsApp solution on the European market. The innovative WhatsApp service allows companies to implement efficient customer communication as part of their contact centre processes. The Hamburg firm’s chat services are used by leading industry giants such as AIDA, Eurowings, BASF, S.Oliver, VERIVOX and Holidaycheck.

Selected references

Discover all features of the Realperson® Chat Suite